Privacy policy
Last updated: September 17, 2026
This Privacy Policy describes how Vice Lair LLC, doing business as VICE LAIR® (“VICE LAIR,” “we,” “us,” or “our”), collects, uses, and discloses personal information when you visit vicelair.com, make a purchase, contact us, or otherwise use our services.
PERSONAL INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following categories of personal information:
• Contact information, including your name, email address, telephone number, billing address, and shipping address.
• Order information, including products purchased, order history, payment status, shipping information, returns, and exchanges.
• Payment information. Payments are processed by Shopify and other payment providers. We generally do not directly store complete payment-card information.
• Account information, including login details, saved addresses, preferences, and account activity.
• Customer-support information, including communications, order numbers, photographs, and other information you provide when requesting assistance.
• Device and usage information, including your IP address, browser type, device information, cookie identifiers, pages viewed, products viewed, referring website, and interactions with our website.
• Marketing information, including email or SMS preferences and your interactions with advertisements and marketing communications.
HOW WE COLLECT INFORMATION
We may collect personal information:
• Directly from you when you place an order, create an account, contact us, submit a form, or subscribe to marketing.
• Automatically through cookies, pixels, log files, and similar technologies when you use our website.
• From service providers and business partners, including Shopify, payment processors, shipping carriers, analytics providers, advertising platforms, and marketing providers.
HOW WE USE PERSONAL INFORMATION
We may use personal information to:
• Process payments and fulfill, ship, and deliver orders.
• Provide order confirmations, tracking information, customer support, returns, exchanges, and refunds.
• Maintain customer accounts and preferences.
• Detect, investigate, and prevent fraud, unauthorized transactions, and other unlawful activity.
• Operate, maintain, analyze, personalize, and improve our website, products, advertising, and services.
• Send marketing communications when permitted by law and consistent with your preferences.
• Comply with legal obligations, enforce our policies, and protect our customers, business, and legal rights.
COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website activity, measure performance, prevent fraud, and provide or measure advertising.
You may manage cookies through your browser settings and any privacy or cookie controls made available on our website. Blocking certain cookies may affect website functionality.
TARGETED ADVERTISING
We may work with advertising and analytics providers to understand website activity, measure advertising performance, and present advertisements that may be relevant to you.
Depending on where you live, certain targeted-advertising activities may be considered a “sale,” “sharing,” or use of personal information for targeted advertising under applicable privacy law.
Where required, you may exercise available opt-out rights through the privacy controls provided on our website or by contacting us at support@vicelair.com.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to:
• Shopify, which hosts and powers our online store.
• Payment processors and financial-service providers.
• Shipping carriers, fulfillment providers, and return-processing providers.
• Customer-service, email, SMS, marketing, analytics, and advertising providers.
• Professional advisers, including accountants, attorneys, insurers, and consultants.
• Government agencies, regulators, law enforcement, or other parties when required by law or reasonably necessary to protect legal rights and safety.
• A buyer, successor, or other relevant party as part of a merger, financing, acquisition, reorganization, or sale of some or all of our business assets.
These parties may process information according to their own privacy policies and contractual obligations.
SHOPIFY
Our store is hosted by Shopify. Shopify processes personal information to provide ecommerce, payment, security, analytics, and related services.
More information about Shopify’s privacy practices is available at:
https://www.shopify.com/legal/privacy
DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this policy, including providing services, maintaining transaction and tax records, resolving disputes, preventing fraud, and complying with legal obligations.
Retention periods may vary depending on the type of information and applicable legal requirements.
SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.
However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
INTERNATIONAL DATA TRANSFERS
Our service providers may process or store personal information outside your state, province, or country, including in the United States and Canada.
When required, appropriate safeguards are used for international transfers of personal information.
YOUR PRIVACY RIGHTS
Depending on where you live, you may have rights concerning your personal information, including the right to:
• Request access to personal information we maintain about you.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Receive a portable copy of certain information.
• Withdraw consent where processing is based on consent.
• Opt out of certain targeted advertising, sales, or sharing of personal information.
• Appeal a decision concerning a privacy request where applicable.
These rights may be subject to exceptions and verification requirements. To submit a privacy request, email support@vicelair.com.
We may request information necessary to verify your identity and protect your account. You may also use an authorized agent where permitted by law.
MARKETING COMMUNICATIONS
You may unsubscribe from promotional emails by using the unsubscribe link included in the message.
You may opt out of promotional text messages by following the instructions provided in the message. Transactional communications concerning orders or accounts may still be sent when necessary.
CHILDREN’S PRIVACY
Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13.
If you believe a child has provided personal information to us, contact support@vicelair.com so we can investigate and take appropriate action.
THIRD-PARTY LINKS
Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties.
CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes to our practices, technology, services, or legal requirements.
The revised policy will be posted on this website with an updated effective date.
CONTACT US
For questions, complaints, or privacy requests, contact:
Vice Lair LLC
Email: support@vicelair.com
Peru, Illinois, United States