VICE LAIR® | Chicago Performance Streetwear

MAKE YOUR MOVE

DARE DO MORE ®

engineered to inspire

functionality, aesthetics, and purpose

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QUALITY DESIGNS

READY // TO // PERFORM

WINTER FLEECE

ELEVATED AURA

INTRODUCING OUR FIRST SIGNATURE COLOGNE - VENUM

Winter

Match the conditions, dont lose to them. Layer up with our latest winter gear

EXPLORE

Baseline Beanie

$25.00

(5.0)

Nano-Wick Ski Masks

$20.00

(5.0)

Trident Beanie

$25.00

($25.00 each)

(5.0)

Fleece Cotton Premium Hoodie

From $50.00

($50.00 each)

(5.0)

Premium Fleece Cotton Track pants

$45.00

(4.8)

Baggy Straight Leg Sweat Pants

$45.00

(5.0)

Save 50%

Signature Beanie

$10.00

$20.00

KEY COLLECTIONS

NEW ARRIVALS

MEN

WOMEN

YOUR NEW LOOK

BUILT TO PERFORM

timeless FITS

STUNT

Style & Comfort

Designed for life on the go

Premium Camo Dare Do More® Hoodie

$96.00

(5.0)

Save 20%

Signature Fleece Pullover Hoodie

$40.00

$50.00

($40.00 each)

(5.0)

Save 40%

5 Panel TNO Hat

$15.00

$25.00

($15.00 each)

(5.0)

VICE LAIR Venum Cologne

$40.00

(5.0)

Acid Wash Oversized T-shirt

$35.00

(5.0)

Baggy Straight Leg Sweat Pants

$45.00

(5.0)

Premium Camo Dare Do More® Hoodie

$96.00

(5.0)

Save 20%

Signature Fleece Pullover Hoodie

$40.00

$50.00

($40.00 each)

(5.0)

Save 40%

5 Panel TNO Hat

$15.00

$25.00

($15.00 each)

(5.0)

VICE LAIR Venum Cologne

$40.00

(5.0)

Acid Wash Oversized T-shirt

$35.00

(5.0)

Baggy Straight Leg Sweat Pants

$45.00

(5.0)

RISK TAKERS

WHAT A PRIVILEGE IT IS TO BE EXHAUSTED BY A CHALLENGE YOU CHOSE FOR YOURSELF.. DARE DO MORE

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EDITORIAL:

@ THREADS

2026Jan 26, 2026

2026: Dare Do More®

Vice Lair is a mindset-driven brand built for those who refuse to settle. Rooted in ambition, edge, and discipline, we exist to challenge comfort and push limits. Our motto is simple: Dare Do More.

@ THREADS

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EDITORIAL: